Body Blossom
Organic Cosmetics
overview
CONTEXT
BODY BLOSSOM is a Brazilian natural cosmetics brand focusing on organic products with plant-based ingredients that soothe, nourish, and pamper the skin. The Brand's mission is to promote the harmonious relationship of the individual with oneself, others, and nature.
The Brand is inspired by the conservation of the AMAZON Rainforest and the communities that live in it. It instills to create consciousness about preservation among the local inhabitants and the clients, it delivers.
CHALLENGE
I was challenged to design a clean and visually appealing brand that represented the value of being conscious of nature and committed to the planet using renewable products.
Body Blossom products come from three renewable extracts from trees in the Amazon forests such as the Andiroba seed, the Castanha seed, and the Cacao fruit.
As the only designer, I created visuals that blended these concepts to launch the Brand to the market.
ROLE
Branding / Visual Design/ Packaging/ Web
TOOLS
Illustrator / Photoshop / Figma / Shopify
CLIENT
Body Blossom Organic Cosmetics
Pledione Studio
Brazil
YEAR
2019-2022
ANDIROBA
CASTANHA
CACAo
*All the images belong to their respective owners
“
How might I represent the harmonious blend between Body Blossom's products and nature?
”
MY APPROACH
The Amazon rainforest system comprises multiple interconnected ecosystems in a larger biome, where each factor depends on the other directly or indirectly.
My role in this project was to represent this idea through a compelling visual story, creating the Brand's language and choosing the elements, textures, and colors which blended would give birth to the Brand's identity.
*All the images belong to their respective owners
Branding
LOGO & VISUALS
I designed the logo with a sans serif typography and the abstraction of the palm tree. Palm trees are iconic tropical forest plants. There are over 2,500 species of palms. They are among the most common tree species in the Amazon rainforest and have a significant role in regulating the climate.
I was inspired by rainforest elements to create textures and forms that symbolize the constant metamorphosis of natural and rainforest evolution through a camouflage texture for each Body Blossom ingredient: Andiroba, Castanha, and Cacao.
I chose frogs because they are indicators of rainforest conservation and provide information about the health of ecosystems; and caterpillars since they become vital pollinators for many different plants.
The colors used were drawn from reference photographs, with a personal touch of contrasting tropical color.
It was critical to comprehend the significance of the Brand's objective and how it is communicated through its products and to apply this understanding to the design system used for visuals and digital products.
Typography / patterns / logo / colors
Products
It was essential to consider that the ingredients used by Body Blossom are toxin-free, vegan, and cruelty-free and positively impact the environment and the Amazon community so that the packaging would apply the same principles. In addition, the printing material and inks for the packaging are biodegradable, and the product's plastic is recycled or plant-based.
There were six different products for Andiroba, Castanha, and Cacao. I designed a packaging system as the client wanted visual consistency in the products and on the online store.
SOAP / BODY CREAM / FACIAL CREAM / MOUSSE / OIL / SCRUB
Posts and Banners
To position BODY BLOSSOM in the market, I created social content on Instagram for feed, stories, and a marketing campaign with web banners that would direct the customers to order online through the Instagram Shop.
It enabled the company to build its brand story and drive product discovery while increasing Instagram engagement by 50% in 6 months.
Award
In June 2020, the work for Body Blossom was curated by ADF&PCD Paris as one of the best cosmetics design packaging worldwide. I participated in their Packaging Design Awards in 2021.
