Kambu
Kombucha Organic Brew
overview
CONTEXT
The Israeli market welcomed KAMBU, a new and unique kind of kombucha. Its origins are a bit hazy, but its precise recipe is thought to date back as far as 200BC. Kombucha, a naturally fermented and uplifting drink, has become very popular and expanded in the local market. With an abundance of different sugar-sweetened beverages on the market, kombucha offers a healthier choice.
CHALLENGE
The client wanted to introduce the product on the market. As the only designer, my role was to develop branding visuals that reflected the beverage's spiritual angle, considered a magical elixir in ancient times.
ROLE
Concept / Branding / Packaging
TOOLS
Illustrator / Photoshop
CLIENT
Kambu
Pledione Studio
Israel
YEAR
2021
MY APPROACH
I came up with the conceptualization of the brand to transmit the idea of "Connecting with oneself through the stimulation of a natural beverage." Through the design, I represented the perfect blend of stimulating the visual sense with colors, symbols, and taste, blending instant physical and spiritual well-being.
As a result, my approach imparted the transcendental concept "DRIVE YOUR VIBE," which inspired all the graphics I created for the brand.
Branding
The client wanted a typographic approach to the logo that would combine elements from Hebrew and Latin Alphabet.
Since I also wanted the logo to have a graphic story behind it and a symbol, I came up with one primary logo and variations adapted to the flavors produced by Kambu.
In addition, I combined geometric and tribal shapes with bright gradients. As a result, the colorful brand became a visual assemblage and identified the brand and its flavors.
Hands-on from beginning to end, I designed the entire product identity, creating the logo and the graphics, reminding tribal shapes and clan identity, and applied it to the visuals.
Posts
For the brand's launch, I created a series of complementary posts on Instagram telling the story of the magic behind Kambu. As a result, the hype was born, as people began to be curious about and consume the product. Kambu's launch was a thundering success, particularly amongst younger customers. Currently, the brand is expanding its market into South America.
